A short story about us
Our journey began in the 1990s with a simple purpose: to serve the local community by supporting their construction, industrial, and farming needs. What started as a community-focused business gradually evolved into a broader supply and distribution operation built on trust, reliability, and practical service.
In 2010, the company strengthened its identity under the name Chauhan Traders and expanded into the supply and distribution business, including raw material supply for construction-related needs. This stage helped establish a stronger foundation for future growth and opened new opportunities across different customer segments.
By 2013, the business entered a phase of global expansion, diversifying its offerings and strengthening its market presence in North America. This marked an important step toward building an international business platform with the ability to serve customers beyond local markets.
In 2018, the company expanded further into the Canadian market, entering new business lines including sports supplies, kitchen, bathroom, and related fixtures to serve Canadian customers more effectively and locally. This expansion opened the door for a stronger focus on the sports industry, where we saw an opportunity to support growing communities with practical, accessible, and retail-ready sports products.
Over time, this vision helped shape our entry into cricket through LinkZ Cricket, a brand created to support families, beginners, recreational players, clubs, academies, and retail partners. As cricket continues to grow across North America, our goal is to help make the sport more accessible by offering cricket kits, bats, balls, stumps, bags, and training accessories designed for modern retail and ecommerce channels.
In 2022, these business efforts came together under Linkzone Group, representing the consolidation of multiple strengths, markets, and product categories under one cohesive umbrella.
Today, Linkzone Group continues to serve customers across the United States, Canada, and India, with a focus on quality products, reliable supply, and long-term business relationships. Our story is one of steady growth, adaptability, and commitment to serving evolving customer needs across industries — including the growing sports and cricket market.
Our mission
Our mission is to help grow cricket by making the game easier to access, easier to learn, and easier to enjoy.
We believe cricket should not feel out of reach. Whether a family is introducing children to the sport, a beginner is buying their first kit, or a club is preparing for a new season, LinkZ Cricket is focused on delivering practical, reliable, and well-presented cricket equipment that supports participation and builds confidence.
Our vision
Our vision is to become a trusted North American sports brand that helps make cricket more accessible, more visible, and more enjoyable for families, beginners, clubs, academies, and recreational players. Through LinkZ Cricket, we aim to support the growth of cricket by offering products that are practical, well-presented, and easy to purchase through modern retail, ecommerce, community, and club-based channels.
We believe cricket has the potential to become a stronger part of everyday sports culture across North America. As more families, youth players, schools, clubs, and communities discover the game, our goal is to provide equipment that helps them start with confidence and continue with pride.
